Built by Operators,
Not Just Consultants
Overhaul Ecom was built by people who have run real ecommerce businesses — not by academics or armchair strategists. Every method we teach and execute has been tested with real money, real products, and real customers.
From Side Hustle to
Full-Scale Agency
Overhaul Ecom started as a small operation helping friends and family set up their first online stores. We made every mistake in the book — bad suppliers, wasted ad spend, poor store design — and learned from every one of them.
By the time we'd helped our 50th entrepreneur, we realized something important: the gap between failure and success in ecommerce isn't product quality or market timing. It's access to people who know what actually works.
Overhaul Ecom was built to close that gap — giving every entrepreneur access to enterprise-level ecommerce strategy, execution, and support, regardless of their starting point.
Start Your JourneyMission & Vision
Democratize Ecommerce Success
To make enterprise-level ecommerce strategy, execution, and expertise accessible to every entrepreneur — from the first-time dropshipper to the established brand ready to scale. We believe the right guidance changes everything, and we're committed to providing it transparently and without hype.
A World of Thriving Online Businesses
We envision a global ecosystem where talented, motivated entrepreneurs can build lasting ecommerce businesses without the overwhelming learning curve or predatory "gurus." Our vision is to become the world's most trusted partner for ecommerce growth — known for results, not promises.
Our Core Values
These aren't wall decorations — they shape every decision we make and every interaction we have with our clients.
Radical Transparency
We tell you what's working and what isn't, every time. No vanity metrics. No hidden fees. No sugarcoating — because honest information is the foundation of real growth.
Results Before Anything
We judge our work by one metric: your revenue. Every strategy, every recommendation, every hour we invest is in service of moving that number up and to the right.
Client-First Always
Your success is our success. We don't upsell services you don't need, lock you into long contracts, or disappear after the sale. We're partners, not vendors.
Continuous Improvement
Ecommerce moves fast. We stay ahead of platform changes, algorithm updates, and market trends — so our clients are always operating with current, competitive knowledge.
The People Behind
Your Growth
Each member of our team is a practitioner — not a theorist. Combined, we have decades of hands-on ecommerce experience across dozens of niches.
7 years scaling ecommerce brands on Shopify and Amazon. Built multiple 6-figure stores before joining Overhaul.
Former Meta performance manager. Managed $2M+ in ad spend for DTC brands in beauty, fashion, and home.
Data scientist turned ecommerce product researcher. Has identified 50+ winning products generating consistent 5-figure months.
Dedicated to ensuring every client hits their goals. Previously scaled customer success at a leading African fintech.
What Sets Us Apart
Operator Mindset
We don't just advise — we execute. Our team has built and managed real ecommerce stores, so we know what works in practice, not just in theory.
Speed to Revenue
We move fast. Most clients have a live, functional store within 14 days and initial revenue data within 30 days of engagement start.
No Fluff Guarantee
Every recommendation we make is backed by data. We don't sell courses, push upsells, or charge for "strategy sessions" full of generic advice.
Ready to Work
With Our Team?
Book a free 30-minute strategy call. We'll walk you through exactly how we work, what results to expect, and whether we're the right fit for your goals.