Bella Beauty Co.: $0 to $12,400/Month in 87 Days
A first-time entrepreneur with a passion for skincare but no technical background reached out after failing to get her Shopify store past $200/month for six months. Within 87 days of working with Overhaul Ecom, she was generating $12,400/month in revenue and has since crossed $18K/month.
Wrong product selection targeting a saturated market. A store design that looked DIY and untrustworthy. No pixel setup, no retargeting, and Meta ads burning $800/month with 0.6× ROAS. The client was close to quitting.
Complete store rebuild with premium skincare aesthetic. Pivoted to a validated micro-niche in Korean beauty. New supplier relationships established. Rebuilt Meta campaigns from scratch with proper funnel structure. Added email flows for abandoned cart and post-purchase.